While we were attending one of the annual local community bazaar markets, Phillip, a local customer and good friend returned to us with a leather wallet he had purchased from us 5 years ago. Now it's not very common that we receive returns from our customers, however, the smile on his face beckoned that he wasn't there to return his wallet. To my surprise, he was enthusiastic to purchase the same exact wallet again! But this time of a different color. Now, usually when my favorite shoes, which by the way, are excellent shoes, take a turn for the worst, I go and buy the same ones again. I do this because, I absolutely love how these shoes look and feel while I am wearing them. So, you could say, this was the first time that I had met someone who had the same habit of contentment as I. Or you could say, simply liked things the way they were and were unwilling to change.
Trying not to imply that Phillip was a bit of a strange guy, I simply asked him why he wanted the same wallet design again, and sure enough, just as I would reply to that question, he said "why not, this is a really great wallet!". From there on, our conversation carried on and we talked about how much we had in common when it came to being content with something that we owned, and how wonderful it is to continue replacing it or buying extras for later on down the road. But, I soon released, the same way that I feel about my particular shoes and being able replace them years down the road, was the same way we have allowed a customer to feel about one of our exceptionally well handmade leather wallets. And at that moment, I felt a sense of pride come over me. Because that is a great feeling! And even more so, because I could completely understand it.
When you make contact with a customer who is truly proud to buy your products over and over again, you really feel like you have made a small, if not large difference in the quality of someone else's life ~ and that is one of the best kinds of feeling in the world.